Peter Comeau
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My First Niche Site (and what I did wrong)…

I still remember it like it was yesterday – my first niche site and what I did wrong that now seems to stupid…

…but, the thing was, back then (more than a decade ago) I didn’t know any better.

Stupidly I thought that all you had to do was throw up a site about some subject, populate it with articles, and people would come.

And, hopefully, they’d buy on my recommendation.

Remember the movie ‘Field Of Dreams’? And the misquote “If you build it, they will come” (actually, the correct quote is “if you build it, he will come“)

That’s exactly what I thought at the time. In fact, I was so concerned about launching this site that I spent weeks agonising over its layout, header image and content before I pressed the Publish button.

I really thought that, as soon as I hit that Publish button, hordes of people would come and start reading my articles.

So, what really happened?

I published, then sat back, and waited.

Every few hours I’d refresh my traffic stats, expecting to see growing numbers of visitors.

Guess what really happened?

Apart from the inevitable ‘bots, not one person visited my first niche site. The only visitors were Google, Bing, Yahoo and so on (well, at least I was grateful the search engines were trawling my content).

That’s when I started to realise that the ‘build it and they will come‘ concept, where you throw up a niche blog and get indexed by Google and people magically find your articles, just doesn’t work. At least, in the short term.

There IS a strategy for making niche sites like this work. It goes like this…

  1. Make sure there are enough people interested in the niche you’re going to write about
  2. Create your niche site the right way using the best platform, the correct plugins etc.
  3. Provide keyword targeted and keyword rich content
  4. Use a good keyword tool to provide the ‘Low Hanging Fruit’
  5. Understand the visitor ‘Purchase lifecycle’
  6. Get some Google ‘love’ – use relevant images and videos – post to Google+
  7. Get engagement on your content – comments, guest posts, backlinks

Now, don’t be scared by that list. It’s all a lot easier than you might think, just as long as you take it step-by-step.

In fact, none of this takes much effort – if you spend 30 minutes a day on your niche site, you’ll soon be getting visitors and, eventually, sales.

I don’t claim to be an expert in doing this, I learned it from people who are experts at Wealthy Affiliate.

Wealthy Affiliate has a great set of tutorial videos aptly named “Building Your Own Traffic Producing Website“. It’s part of their Online Entrepreneur Program that you’ll get when you sign up as a member.

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You can sign up for a free trial here: Get Wealthy Affiliate’s Online Entrepreneur Program Free

Take my advice: don’t do what I did and try building your first niche site based on information you’ve gleaned here and there. You’ll just fall into the ‘build it and they will come’ trap that everyone else, including me, has done.

Instead – get tutored by experts who have actually done this and made it work. I’ve been a member of Wealthy Affiliate for more than seven years. Why? Because their tutorials, continuing support and advanced tools like Keyword Research, are way more valuable than the small, monthly, outlay.

And you can get a taste of everything you need by actually building your first site: Build Your Free Website

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If you’re going to do it, do it right. Don’t make the same, stupid, mistakes I did!



About the Author Peter Comeau

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