5 Steps To Become An Online Expert

Aug 9,2019 Leave a comment

When people are looking for more information and are eager to buy a solution to their problems, who do you think they will buy from:

Someone they have never heard of, don’t know or trust?
Someone who looks like an online expert who can offer the solution they need?

You don’t need to be a genius to realize that 2. is the correct answer!

Yet it is constantly surprising that so many marketers go out there and push, push, push to get a sale, any sale, and are upset when they get nowhere.

Naturally, they blame the system, the training that they bought, the product they are trying to sell, anything but themselves.

If only they had taken a step back and looked at how they are seen by potential customers, they might have realized that people only buy from those that they know, like and trust.

And the fastest way to become trustworthy is to show that you are an online expert by delivering the information that people want – painlessly, quickly and authoritatively.

What if you never had to chase people for sales because they were flocking to you?

If that seems like a dream scenario, it really isn’t. It IS a reality just as soon as you become the Online Expert that people trust.

All you have to do is be seen to be the ‘go-to guru’ for the solution that you’re marketing. Forget the product you are promoting. Instead, become a solution provider.

Anyone can go online and search for a product to buy. The problem for them is that there are so many choices. So they need guidance. And that’s where you come in.

Position yourself as an expert

To position yourself as an online expert you obviously need to know your subject. That isn’t hard to do. It just needs a little application.

Do you think that if you devoted a couple of hours a day for, say, a week, to learn about the product that you’re promoting and the solutions that it offered, that you would know more about it than 99% of the people that you meet?

Of course you would.

To become an expert you just need to know something, not everything, about what your prospects are looking for and how you can help them.

Become a student. Go through the training for the product you are promoting, understand how it benefits people, realize how you can actually help people by giving out snippets of information about how the product can help them, and you’ll quickly achieve ‘expert’ status.

Don’t imagine that people know more than you – most of them know a lot less. The more valuable information that you offer people, the more you will be viewed as an online expert.

What are experts known for?

Experts are best known for offering assistance to people who have a problem that they dearly want to solve. If you can offer that solution, people will seek you out and gladly pay you for it.

In the early stages, don’t try to do this all on your own. You’ll quickly become disillusioned and frustrated and lose heart and fail. Buddy up with someone who is steps ahead of you and let them show you what you should be doing and how to do it.

You can even ‘pass down’ the success of your mentor or coach so that, even while you are learning, you will still be viewed as the up and coming student of an acknowledged authority.

5 Steps to Build Authority

These are the basic steps you need to follow to quickly become an authority in your niche…

Adopt the correct mindset: most of us have limiting beliefs (not good enough, not worthy). Start believing in yourself as you begin to achieve expert status.
Understand your prospects: you will never know how to offer help and value to people if you don’t know what they are looking for.
Find your tribe: you cannot appeal to everyone. You need to narrow down where your prospects hang out and how they will find you.
Attract attention: you won’t get anywhere by hiding yourself away. You need to put yourself out there, whether it is through social media posts, blogging, videos, Tweets or Podcasts.
Become a Leader: once you’ve achieved a following you’ll have the chance to lead them and let them spread the word.

Whether you’re in affiliate marketing or network marketing, these steps are exactly the same. Bring value to the people who need it, offer people the help they need, and you’ll quickly be seen as an authority in your niche.

Follow a proven process

Following the steps above is one thing, but it’s all too easy to get distracted and try this, that and the other in the vain hope that one of them will work.

This isn’t the way to become successful. In order to attain authority status quickly you must adopt a process that will get you there efficiently and with the least amount of work.

This process will involve:

Attracting prospects, fans and customers via social media
Branding yourself as the ‘go-to guru’ that people can trust
Creating relationships with your followers without feeling ‘salesy’
Build a tribe of followers and fans and turn them into Buyers
Closing sales using battle-tested scripts that convert
Avoid time wasters, and wasting time, by turning the conversation to business in the fastest time possible

Now that, initially, sounds like a tough list to follow, but I can assure you it’s not if you just knuckle down and go about it step-by-step. I know this because I followed this exact blueprint myself and I’ll be happy to guide you through it once you get started here:

Get the Secret Social Blueprint FREE with a 10-day trial membership of the system that I use, complete with the expert mentoring and coaching you need to make sure you become successful and achieve expert status in the shortest time possible.

Get Started Now…and build the confidence and authority you need to become the expert that people turn to.

Get the Secret Social Blueprint FREE with a 10-day trial membership

An Easy Copywriting Formula

Jul 18,2019 Leave a comment

Heard the word ‘copywriting’ but don’t know what it means? Or do you think that copywriting only applies to sales letters and you don’t need to bother with it? I’m about to show you why copywriting is important to everyone who is marketing online…

You may be confused about the term ‘copywriting’ and what exactly it means, let alone how to apply it. I’m about to show you a copywriting formula that is easy to remember…

Copywriting can be defined as the art of salesmanship in print though, these days, that can be equally applied to video, tweets, podcasts and even memes.

This is because copywriting, in its simplest form, is basically the use of persuasion to lead a prospect to become a buyer by the use of words. And, if you take that to its ultimate conclusion, you’ll realise that copywriting is an essential skill whenever or however you are creating a marketing message.

Whether you are creating a social media post or a promotional video or podcast; if the words you use are designed to grab people’s attention, pique their interest and lead towards a sale, you need to know this copywriting formula…

An Easy-to-remember Copywriting Formula

There are many formulae that advanced copywriters use, and each professional copywriter has their own technique that they’ve refined for their own use.

Thankfully you don’t have to worry about that. This is the basic Copywriting Formula that I use and is easy to remember thanks to its acronym AIDA.

AIDA stands for:

Attention
Interest
Desire
Action

First of all, you have to grab the viewer’s or listener’s Attention.

It’s said that these days, you have but a few seconds to do this. As someone scrolls down a Facebook News Feed or a list of YouTube videos, their eyes glance over words and images so quickly that you need to capture their Attention fast.

You might do this by means of an arresting image or headline or both. Nowadays it’s quite common to have a provocative headline and sub-head around a video, or as part of the video thumbnail, in order to arrest the viewer’s eyes and rouse curiosity.

Having grabbed their Attention you now have to keep their Interest. This is where the words in the social media post or video or podcast, or the content on your linked blog post or sales letter, take the prospect’s curiosity towards deepening their fascination.

You should be providing enough information, and raising questions in their minds, so that they want to know more.

As they move deeper into finding out more about you, your product or the service you are promoting, gradually you turn that Interest into Desire. By showing them the solution to their problem you’ll help them realise that they really want what you have to offer.

And then it’s a simple matter of taking that Desire one stage further by providing a Call To Action. This might be as simple as a Buy Button or Add To Cart Button or you might end up promising them a bonus if they take Action today.

Everything leads to the Action

Most marketers get it wrong by concentrating all their efforts on getting the sale. They dive straight into giving out the salespage link or trying to force people to click the buy button without even considering the flow of AIDA.

It’s a bit like a guy entering a bar and asking the first woman he meets to marry him. It’s just not going to happen, is it? Yes, there’s a remote chance of him bringing this off maybe one time in a million, but why ruin the opportunities open to you?

However, imagine if the same guy starts up a conversation with a suitable girl, asks her out on a date, and builds a relationship that leads to liking, trusting and, eventually, loving each other. Then, when he pops the question, chances are she’ll say yes and buy his proposal.

It’s the same in marketing. Build the relationship with your prospect, using the AIDA formula, before you ever propose your opportunity, product or service.

Use the AIDA copywriting formula in all your marketing and you improve your chances of turning viewers into prospects and prospects into sales immeasurably.

Talk soon

P.S. If You Want to Dive Deeper Into Copywriting I Suggest You Check Out This Course By My Friend Brian Fanale – Click Here

Set A Daily Routine For Success

Jul 11,2019 Leave a comment

It is SO easy to appear to be busy all the time. And then you wonder why there’s not enough time to Get Things Done. Don’t panic – there is a way around this problem…

We like to think that we are busy, busy, busy as long as we are doing things which are work related. But are you actually getting things done? Here’s what a typical ‘busy working’ daily routine looks like…

You get home from the day job, have dinner and then open your laptop, or start up your PC, and your email Inbox automatically opens. You see a couple of emails that need answering and, after you’ve attended to those, there are a few more that you feel you ought to read.

One or two of them contain links to what looks like stuff you really ought to see, so you click through and spend some time watching a video or reading a sales letter for a product that you think might be of use.

But you’d better check out that product first, right? So you search for some reviews to see whether it’s any good and land on more videos or blog reviews.

You hear a ‘ping’ notification

Then you get a ‘ping’ – it’s a message on your phone that one of the people you follow has posted on Facebook. Well, you’d better check that out, hadn’t you? So you watch the video in that post and, oh yeah, there’s a few other things which have been happening on Facebook since you last checked in.

Finally, you glance at the time. OMG, you’ve already spent three hours on all this stuff and you haven’t even started what you meant to do. Never mind, you can get that done tomorrow. You tell yourself you’ve been busy, you’re worn out and it’s time for bed.

Except that, of course, when tomorrow comes the whole daily routine starts over again and you still don’t get that important task done.

Does that sound familiar?

Maybe this isn’t your daily routine, exactly, but you can see how easy it is to get distracted from the tasks you imagined you’d be doing when you first sat down at your computer.

Yet, because of the distractions, you got none of them done.

There are just not enough hours in the day

Most people spend all their time being busy, busy, busy and never even get started on the things that really matter.

They frequently complain that there are ‘not enough hours in the day‘ and wonder how successful people manage to do all the things that they do.

They probably think that these successful people are superhuman or have mastered the secret of multi-tasking.

Let me tell you – there IS NO SECRET! Multi-tasking DOES NOT WORK!

The real secret is to maintain FOCUS on what needs to be done to move you along the journey that is going to get you to your goal.

I’ve talked, in another post, about an App that you can use to set a daily routine that will ensure you Get Things Done (more about that later).

I’m about to show you the best way to FOCUS on those activities, using…

The Pomodoro Technique

In the late 1980s an Italian student named Francisco Cirillo was working on how to improve his focus during his study periods using a kitchen timer, one of those timers that is red and shaped like a tomato (pomodoro in Italian). His aim was to see how long he could maintain 100% focus without distraction.

He discovered that the optimum time to maintain 100% focus is 25 minutes.

After that he found out that a 3 to 5 minute break, before settling down to work for another 25 minutes, refreshed the brain so that you could, once again, achieve 100% focus.

It is fascinating to see how well this works if you will just try it for yourself.

Set a timer on your watch, phone or computer (there are several software apps available that offer a Pomodoro timer) for 25 minutes.

Put your phone into Airplane mode so you don’t get any notifications, then set to work and focus on doing ONLY the most important activity on your To-Do list.

As soon as your timer goes off, stop working immediately and take a 5 minute break. You can get yourself a drink of tea, coffee or water or, even better, take some exercise – walk around or do some press-ups or something similar.

Then start the timer again and focus for another 25 minutes.

Using a To-Do List or Success Wizard

Of course, this only works if your daily routine is to immediately start working on the most important activity on your To-Do List.

Make a list of what you know you need to focus on the night before. That will embed in your brain the urgency of having to get those activities done.

Then, when it is time to start work on those activities, DO NOT open your email Inbox and turn off all notifications from Facebook, Twitter and other social media apps.

Get started on your most important activity immediately you open your computer and focus for 25 minutes, as I’ve shown you.

Once you’ve spent 2 hours on your tasks, using the Pomodoro technique, take a longer break of 20 to 30 minutes.

Only when you’ve finished what you need to do can you open up your email Inbox or turn to social media. Regard this as a ‘reward’ for having Got Things Done!

Stop watching so much TV!

I’ve heard from people who tell me that they really don’t have time to work on their home business.

By the time they get back from work and have had something to eat and then some ‘me-time’ afterwards, they’re too tired to do anything else.

What is ‘me-time’? Ah, yes, it’s time to sit down and relax in front of the TV for a few hours.

So, they’re prepared to throw away their futures, give up on their goals, all for the sake of sitting, with their brains switched off, in the state of limbo that TV creates.

Yes, of course, it’s nice to switch your brain off and relax. But, please, do it as a reward when you Get Things Done!

If you prefer, use the old-fashioned way of keeping a notebook or journal of what needs doing and write yourself a To-Do List.

Or, for those like me, who prefer to use software to handle this task, with automatic reminders, use the Success Wizard App I show you how to use in this post:

How to Get Things Done with your own Success Wizard

Talk soon

How to Get Things Done with your own Success Wizard

Jul 11,2019 2 Comments

One of the biggest problems marketers face in their daily lives is how to Get Things Done, often known as GTD. Seems like it’s too easy to be distracted and, before you know it, the day is nearly over and those important tasks remain unstarted.

Up until recently I was hoping my brain would sort this out all by itself. Big Mistake! No matter how high your commitment to Get Things Done, you can’t trust your brain to keep to what needs to be done as a matter of urgency.

On top of that, I’ve learned that we should be making new habits if we wish to achieve our goals in the shortest time possible. Staying focused on what you need to do each day to take the right steps along the path to reaching your goal is practically impossible if you just think or promise yourself that’s what you’re going to do.

Some people create To-Do Lists. Others make calendar entries. All well and good but the problem with these is that there is no one to nag you into doing them.

So, all too soon, you’ve logged on to your E-mail Inbox, or jumped into Facebook or YouTube and a couple of hours swing by without you muscling up to the Get Things Done list!

I’m going to solve that for you with an App I’ve been using (available for IOS or Android) that not only lets you set goals and the tasks you need to action each day to achieve them, but also nags at you to get them done.

The App is called Success Wizard and you can get it on the IOS App store as ‘Success Coach’

and on Google Apps as ‘Goal Setting Daily Planner’

Here’s how it works…

First you set your Long Term Goal in the initial Wizard setup. This could be as simple as a financial goal, or income from your business, or replacing your salary and leaving your job. If a number of individual goals, for example Financial plus Health plus Relationships, combine to make your Long Term Goal a reality, set them up now.

Next you create Milestones which are Short Term Goals that you can focus on. I recommend that you set a yearly goal, a three month (90 Day) goal and a 30 Day goal.

The point of Milestones is to give you an initial target on which you MUST focus for the next 30 to 90 Days. When you achieve each Milestone you can pat yourself on the back, give yourself a reward, and bolster the belief that you WILL get things done. Milestones also allow you to chart your progress and make sure you stay on the right path to your goal.

Of course you won’t reach these Milestones unless you take action. So the next step is to create Activities. These can be something you need to do by a certain date or recurring Activities.

Recurring Activities can be Daily, Weekly, Monthly or Annually. Naturally, the Daily Activities are the ones to concentrate on as these are the key to Get Things Done. After setting these you can move on to the actions you need to take weekly or monthly.

Schedule your Activity

You can add an Activity by tapping the Activities icon in the bottom menu and then tapping the screen or clicking the + icon.

Give your activity a meaningful name like ‘Write Email’ or ‘Create FB Live’. Then you can choose whether this is a recurring activity or a one-off.

If you choose Recurring you can schedule Daily, Weekly or Monthly and the number of times your activity recurs.

Set the Duration

When you create an Activity, whether it is Daily, Weekly or Monthly, set the Duration to 25 minutes, even if you think it will take longer. Here’s why…

The natural time for 100% focus on any task is 25 minutes. After this, if you continue to work on your Activity, your productivity will fall and you’ll easily be distracted.

So set the duration to 25 minutes and, at the end of the time, stop working immediately, get up and go and do something completely different. Either get a drink of tea, coffee or water or take a short walk or do some press ups; anything which is not Work.

Do this not-work activity for 5 minutes and certainly no longer than 10 minutes and then return to your Activity for another 25 minutes or until you finish it if that’s within the next time slot.

If you want to know more about this I’ve summed up the research that led to this in my Daily Routine post. But, basically, that’s the technique as I’ve outlined it above.

Get Reminders

If you set your Activity to High Priority you’ll automatically get a reminder at the start of the day, as well as towards the end of the day if you haven’t completed it.

Alternatively, if you have set a specified Time for starting, you’ll get a Reminder to start at that time.

You can also add one-time Activities to your device’s Calendar or Google Calendar to remind you of your schedule for that date.

Either way, these are all excellent prompts to Get Things Done, which is what you’re really after.

Morning and Evening Routines

It is important to get into the habit of completing Activities at certain times each day, (I talk more about this in my Daily Routine post).

Success Wizard suggests that you commit yourself to entering your plan for the day under Morning Routine. I recommend that you jot down any New Ideas or To-Dos that have occurred to you when you wake up. Otherwise, you should follow the Activities that you’ve set in the Evening Routine.

It’s highly valuable to get into the habit of reviewing your day and setting out the Goals and Activities for the next day using the Evening Routine. This is best done before bedtime, when you can reflect on what you did and didn’t achieve that day and then make a promise to yourself that you will do better tomorrow.

Or pat yourself on the back if you made a massive leap forward that day and Journal it.

Success Wizard’s Evening Routine is expressly designed to help you learn from your mistakes, discover what easily distracts you and provides aids to help you figure out why you didn’t focus on your tasks.

Be ruthlessly honest with yourself.

Getting Things Done is not about being a slave to your Success Wizard task master! Rather it is about improving your focus by learning how to avoid distractions that are stopping you getting to where you want to be in life.

If you can be ruthlessly honest with yourself then Success Wizard will help you improve your life by refining your capability to focus on what needs doing to achieve your goals.

All you have to aim for is to get better and better by 1% each day. Now that’s not too much to ask is it?

Get Into A Daily Routine For Success

Social Media Marketing Checklist

Jul 5,2019 Leave a comment

So you want to use social media to help market your business? Maybe you’ve already started but aren’t seeing the results you expected? Either way you need to go through this Social Media Marketing Checklist to make sure you are marketing on social media the right way.

You’ve already seen other marketers who are doing great using social media marketing. That’s not surprising, when you think about it, because social media IS where your best prospects are hanging out!

What you don’t see are the hundreds and thousands of marketers who are doing it all wrong. They’re shoving their opportunity or products down people’s throats, spamming groups with their links and making annoying comments on other people’s posts.

This is not how to behave on social media. People don’t log on to Facebook, Twitter, Instagram and Pinterest to be sold – they want to be entertained.

Maybe you’ve tried some of these overt marketing tactics? No suprise, then, if they haven’t worked for you. But don’t despair, it’s not too late to change your ways for the better…

Here’s how to market on social media the right way

Once you go through this checklist you’ll take away all the worries you may have about marketing on social media the right way. Just tick off each question as you go and make sure you’re doing the right thing.

And be honest with yourself. If you follow this checklist faithfully you’ll be certain to pull in more leads and prospects in the next 90 days than you ever thought possible.

Sound good?

OK, let’s go…

Check #1 – What’s your target?

The first mistake that every new marketer on social media makes is not to have a clear idea of what they want to accomplish.

It’s no good just saying ‘I want more leads’ or ‘I want more sales’. As with every strategy you must have a clear vision of what you are trying to accomplish if you stand any hope of achieving it.

So get clear in your mind what your target is for your new social media marketing plan. Be very specific. Give a number for one or more of these goals that you feel you want to achieve in the next 30 days:

How many followers do you want?
How many Likes and Comments do you want to see for your Posts?
How many Views and Likes to your Page?
How many Leads do you want to generate?
How many Products do you want to sell?
How many new sign-ups to your email or Messenger list do you need to make?
How much do you want to earn from your strategy?

Your target should be big enough to make you uncomfortable but not so big that there is no way it is achievable.

For example a lot of people say they want to earn $10K a month without ever having earned a dime online before. While that is a good target to aim for once you’ve got something working, it is frankly unattainable in your very first 30 days.

Your target should be achievable so that you can give yourself a well-deserved pat on the back once you’ve made it. But, there again, don’t make it SO easy that you don’t bother to do much work to get to it.

Check #2: Who is your target audience?

Billions of people turn to social media every day. With the best will in the world, you can’t target all of them. In fact it is nonsense to try and even do so because it will just cost you too much time and money for negligible results.

It’s a BIG MISTAKE to try and target everybody!

Everybody is not your target audience. Only a small percentage of people who are likely to see your Post, Page, Video or Ad is going to be interested in what you have to offer. People don’t care about your product or service if they don’t know you, so stop trying to force it on them.

Far better to make sure that the people who ARE interested in what you can offer them can easily FIND YOU.

For example if you’re into Health & Fitness then who exactly do you want to talk to?

People who want to lose weight?
People who want to get fit?
People who want to build muscle?
People who want to combat their illness?
People who want to look younger?

You cannot serve all of these. Pick one and target that specific audience. The key to marketing to a target audience is to help them find YOU. Make it easy for them to seek you out, see you as an authority or expert who can help them get to where they want to be.

To define your target market, ask yourself these questions:

How old are they?
Are they married, with a family, or single?
Are they self-employed or working for someone else or a stay-at-home parent?
How much are they earning?
Where do they live – rented property, city apartment, own house?
What are their hopes and dreams?

Use this to build up an Avatar of the perfect prospect, someone who you would really like to help or work with.

Next you want to work out what is keeping them awake at night, worrying them, making them sweat and twist and turn until the early hours of the morning?

What is the biggest problem they are facing?
Why are they in this kind of trouble?
What are the underlying factors that have got them into this position?
Who are they struggling for – themselves or their family or both?
How can YOU help THEM?
What will happen after you help them solve their problem?
How will their life change?

The point of this exercise is to give you a vision of the ideal person that you can help so that you can focus on providing valuable content to your target audience that will attract them to you.

Check #3: Which Social Media Platform will YOU Master?

Most new marketers believe that they have to spread themselves thinly across a multitude of social media platforms to achieve success. They spend hours dabbling in Facebook, Instagram, Pinterest, Twitter and YouTube to little effect.

Do this and you’re aiming for failure. Spread yourself thin, like this, and you’ll quickly become discouraged by the minimal interest and interaction you achieve.

Instead, pick one Social Media strategy and focus all your energies on it until you master it. Only after you have achieved mastery (and can practically do it on autopilot) can you move on to another platform.

Here’s a guide to help you choose the ideal platform to master:

Which do you feel most capable of using?
Which is of most interest to you (do you use it already)?
Where is your audience most likely to hang out?
Which is the platform on which your audience is most likely to interact with you?
Based on your current lifestyle, which is likely to appear most attractive to your audience?

For example you may already have a lot of Instagram followers based on images you’ve been posting. It doesn’t take much of a twist to start to turn these followers into prospects, leads and customers.

Or you’ve been making funny or interesting videos on your YouTube channel and have built a series of subscribers.

If you’re just starting out, however, I recommend Facebook as a good place to begin focusing your strategy, simply because there are a number of great techniques you can use to attract people to you.

As I’ve said, the main thing is to pick just ONE platform and master it. Don’t agonise about your decision, just get started and worry about getting it right later.

Check #4: What IS your Social Media Strategy?

Up until now you’ve probably been taught or shown a zillion ways to try and trick the system. You may even have bought into software tools that purport to get you Likes or followers or views and subscribers without having to do much work.

How’s that worked out for you?

Frankly none of these reportedly labor-saving tricks and systems actually work. That’s because the companies that run social media platforms are already aware of them and have policies and algorithms that defeat all attempts at cheating or gaming the system.

So what should you be doing?

That’s simple. You should be concentrating on providing content that your target audience (remember them?) will find helps them, even if it’s only in a small way. It’s your content that is going to attract people to you.

Simply create content that shows that you empathise with their problem or predicament and show or hint at meaningful ways that can help them get themselves out of trouble. That will establish you, in their eyes, as an authority or expert that they will be delighted to follow.

What sort of content is suitable for your target audience?

That depends on the actual platform and is likely to be one of these:

Story Posts
Inspirational image quotes
Live videos
Success stories
Lifestyle images (before and after)
Funny, entertaining or viral memes or videos

Naturally, it is an ideal strategy to mix and match several of these and, whatever you choose, you need to inspire your audience to believe that they can achieve their goals, take the necessary steps to get closer to them and follow the simple steps that you show them to create small wins.

As long as you keep posting valuable content, your followers will continue to grow and some will join you, follow your recommendations and buy from you. Bear in mind that a lot will also stay on the sidelines, watching you.

That’s OK because, as long as people are following you, your authority and personal magnetism continue to grow. You are simply and easily building a tribe of people who are willing and ready to take your advice.

Whether they buy now or later doesn’t matter and you don’t need to concern yourself about that. Because all you’re doing is attracting the people who are most likely to buy, whether it is today, tomorrow or years in the future.

Check #5: How are you tracking your results?

Here’s a big tip: Top Earners always track their results. This allows them to test and tweak their strategy to optimize the work they are doing and show them what is working and what isn’t.

Then what do they do? They discard the methods that don’t work and build their business on the systems and strategies that DO work.

Social Media platforms all provide some obvious methods of tracking your success, such as Likes, Followers/Subscribers, Comments and other methods of engagement.

In addition, you can use tracking links to measure the success that you are having in directing people to your own website(s), blog, squeeze/landing pages and, from there, to your offers, products or opportunities. My favorite tracking tool is ClickMagick as it is the most flexible and informative I’ve found so far.

Here’s a guide that you can use to decide how you can best track your results: Guide To Click Tracking

What’s next?

Everything that you’ve been following in this Social Media Checklist is part of the Attraction Marketing method of using your favorite social media platform to build a tribe of people in your target market who want you to help them and guide them to achieving their goals.

To find out more about how you can use Attraction Marketing as your social media strategy, I have a key training video that you can watch right now…

Watch This Free Training: Get Leads On Social Media

The Right Recipe For Starting A Home Business

Jun 14,2019 Leave a comment

Do you ever feel like you’ve been steered completely in the wrong direction by all the home business training you’ve received in the past? Like all those courses you’ve bought into, the software you’ve downloaded (and done nothing with), the get-rich-quick programs that turned out to be nothing of the sort?

Click Here To Watch Him Fire His Boss: http://www.clicksee.me/fire-your-boss

Me too. I felt this way for a long time and became totally frustrated at all the BS that is peddled on the so-called ‘internet marketing’ and network marketing scenes.

You know what I found out?

I found (after years of struggling to make things work and literally tens of thousands of dollars in debt through spending doing it) that all these make-oodles-of-dough programs are designed to keep you busy – and poor!

Yes, you heard that right. All the shiny objects, the home business programs, courses and software that you’ve looked at (and those you’ve invested in) are meant to keep you wasting your time, doing things that don’t matter and never making a cent in return.

Why? Is it because the ‘gurus’ don’t want you to succeed?

Not quite – but it’s something like that.

You see, the more you are kept ‘busy’, absorbing this training, trying out that software, persevering with trying to make this work and that work, and never seeing a dime for your effort, the more likely you are to keep BUYING.

Get it?

The more you consume, and the less you get as a reward for your hard work, the more likely you are to keep trying out the latest, and greatest (so-called) system.

I’m going to reveal to you, right now, the best system that you can use to start a home business today.

Ready?

It’s called ‘affiliate marketing’. Hah – too simple, right? You’ve heard it all before. I know.

And I know what you’re thinking.

If it is THAT SIMPLE, why hasn’t it worked for me so far?

The honest truth is that I struggled for years trying to figure this stuff out. I committed myself to every system I bought into and, yes, had the occasional run of good luck. But, more often than not, everything I tried drew a blank.

And then I found out the reason why affiliate marketing and network marketing just doesn’t work for 97% of the people who try it.

It’s not a secret. But you WILL have trouble finding out why. Until you stop following the wrong recipe.

The home business recipe you’ve been told so far…

Here’s what I think you’ve been told to do up until now…

Affiliate marketing or Network marketing is easy. You don’t have to create a product, you don’t have to mess around designing a website, you don’t have to get into the tech of creating a sales funnel, deal with merchant accounts, handle customer problems or even write long sales letters.

You know what? All of the above is true. It’s what makes affiliate or network marketing the number one way to start a home business.

But here’s what you’ve been told that’s wrong…

All you have to do is grab your affiliate link and post it in as many places as possible. Spread it around on Facebook, broadcast it on Twitter, add it to memes in Pinterest and Instagram, paste it in comments on forums and other people’s blog posts. And so on and so on.

You may even have tried making a YouTube video and added your link to the description.

Or you’ve been following the network marketing training your upline has given you…

Badger your family, friends and acquaintances with your opportunity every time you meet. Give your business card out to everybody and anybody. Run home meetings, get people on the phone, post your product images in Facebook groups, Pinterest and Instagram. Basically, if it has two legs and breathes, hit it with your opportunity!

Busy, busy, busy. Boy have you been busy.

And what have you got to show for all that effort?

Nothing, nada, niente (or very little anyway)

Like I said, I followed this crazy recipe for years. And got nowhere fast.

Why?

Because, quite frankly, this recipe is fundamentally flawed.

In fact it flouts ALL the rules of marketing. Every single one of them.

You see, the REAL SECRET is that everything that this recipe tells you to do does nothing to build a relationship with your prospects, nothing to engender trust, nothing that will help prospects to get to know, like and trust you.

And that, my friend, is the REAL SECRET to running a successful home business; getting people to know, like and trust you enough to follow your recommendation.

When people get to know you. When they start to resonate with you. When they begin to see that you’re not so different to them except that you’re the one who is following a recipe, a system, that really works. Then, and only then, will they trust you enough to click on your link and buy.

Get it?

I want to drum this important aspect of marketing into you because it really is the SECRET to successfully converting prospects into buyers that EVERY great marketer follows and uses to this day.

Think about it…

Who is the marketer that you most admire? Frank Kern? Brendon Burchard? Eric Worre? Tony Robbins? Dean Graziosi?

Whoever it is, note that they spend all their time promoting one thing, and one thing only. Themselves!

That’s right, they ONLY concentrate on branding themselves.

I’ll let that sink in.

Yes, I know that they are also promoting their own products. But even when they’re helping promote other people’s products (as Dean Graziosi did for Tony Robbins recently) the emphasis is still on primarily branding themselves.

See how it works?

So, my recommendation to you, right here, right now, is to STOP following a recipe that doesn’t work and that is so fundamentally flawed that it is designed to keep you busy, broke and frustrated and begin branding yourself. Starting right now.

Oh, so you don’t know how to do that?

No problem. I’ve got the answer for you.

It’s the same recipe that I am following and am still following. This is the first system that has actually worked for me, just like it has for ALL the top marketers you’ve heard of (and so many, many more that you haven’t heard of that are building 6 and 7 figure businesses today).

It’s called Attraction Marketing and you can get the recipe right here…

Click Here to download my Attraction Marketing Secrets guide book today

Click to download from here: http://clc.me/attractionmarketing

Whitelist Instructions

Jun 10,2019 Leave a comment

I strongly recommend that you whitelist my email address as that’s the only way you can ensure that you receive updates from me regarding the product you purchased!

Follow These Instructions for Gmail:

1. In your inbox, locate an email from Peter Comeau –support@thesuccessbusiness.com (for example the welcome mail for the product you just purchased/downloaded).

You may have to look in the Promotions tab or in the Trash folder down the left-hand side.

2. Drag my email to the “Primary” tab of your inbox as I show you in this video…

3. You’ll see that, in future, my emails will go to your Primary folder so that you don’t miss anything important that I’m sending you!

For other email service providers (Yahoo, AOL, etc.) please add me as a contact in your address book. The instructions on how to do that for any and every Inbox system can be found here.

Do this one trick to increase your traffic by over 30%

Jul 16,2018 Leave a comment

It Only Takes A Few Minutes to Increase Your Traffic by Over 30%

If you’re running any sort of blog it only takes a few minutes to rapidly increase the number of people visiting your posts.

This one trick only takes at most 20-30 minutes to implement and can have a HUGE impact on the number of incoming visitors.

What is this little simple trick?

…. wait for it…..

simply sign up for a Google Authorship account.

…. Stop Press~!

The pundits complain that Google is always trying to eliminate SEO and people who try to manipulate search engine results. So why the heck would they offer a service that helps you to increase your Search Engine rankings????

Well, signing up for the Google Authorship program doesn’t, directly, increase your rankings. Not immediately noticeable anyway.

Actually it’s still too early for me to tell. But so far, my blog rankings have remained the same.

However, the main (and enormous) advantage of Google Authorship is that each of your blog posts appears with your picture alongside in the Search Engine results.

How much impact can one little picture have???

Take a look at the image below. Which result stands out the most and which are you most drawn towards?

It’s obvious, isn’t it?

Would you believe that the result with the picture alongside is effectively stealing traffic from results that are ranked above it?

Even if your result isn’t the most relevant, or the biggest authority, you will attract visitors with a picture.

This is a simple marketing tactic that I’ve seen used on webpages a lot. Put pictures next to ads, and you will attract more clicks. Interestingly, Google abhors this kind of behaviour in its Adsense program. On the other hand it absolutely encourages it with Google Authorship.

Now just imagine that you have your picture placed beside each search result for every blog post on your website.

Even if, like me, your rankings don’t seem to improve much, you can still pick up a ton of additional traffic.

For example, if you’re ranked #3 for your targeted keyword, it’s now possible for you to pick up a bunch of traffic that normally would have clicked the first result. But the first result looks boring in the search results, yet it’s your picture that attracts the clicks.

It’s not really a question of substance. Because the picture isn’t really about adding value to the person who is searching for information. But it does allow YOU to STAND OUT in the search listings and adds a level of authority.

So what does it take to get this magnificent boost in search engine traffic??

Only, at most, 20 minutes of your time. All you need to do is register for a Google Authorship account, and then after about 2 weeks your beautiful face will be shown beside your listing(s) in Google.

Here’s a link to a tutorial on how to set up Google Authorship.

Good luck with this! I really expect that this tip will bring you a ton of extra traffic

Essential Traffic Methods

Jun 25,2018 Leave a comment

Today’s free training is:

Essential Traffic Methods

Download (Right Click & Save As)

How To Comply With GDPR On Your Squeeze Page

May 26,2018 Leave a comment aweber, consent, email, free pdf, gdpr, gdpr consent, getresponse, implied agreement, individual rights, landing page, personal data, promotions, squeeze page, submit

In my last post here, I covered how to comply with the European regulations about General Data Protection on your blog.

In this post I’m going to look at how to comply with GDPR on your squeeze page or landing page.

Unlike the blog situation, if all you have is a squeeze page or landing page on a website, which may not even be your own (for example a Leadpages or Autoresponder site), then how to comply with GDPR has other ramifications.

As I’ve said before, I’m not legally entitled to give you advice on this and all I can do is sum up what I’ve read from people who have taken legal advice.

Obtaining consent to send people emails

Let’s look, first of all, at the difficult way and easiest way to obtain someone’s consent to send them emails.

A lot of people are playing safe by including a checkbox on their landing page that asks people to accept their Privacy Policy (and includes a link to a GDPR compliant Privacy Policy) before clicking the Submit button. (When I say ‘Submit button’ I’m talking about any button that someone has to click to submit their email address, no matter what text you use on that button).

Obviously this introduces further complications viz:

It’s another obstacle to get over before people sign up (thus potentially reducing your opt-in conversion rate)
It’s a complication to link the Submit button to the check box (in other words, how to you make the Submit button non-operational UNTIL the checkbox is ticked)

Note: you cannot show a ticked checkbox already. It has to be unticked and the user has to be able to tick it to give consent.

GetResponse has decided to comply with GDPR by providing the ability for you to include this checkbox when you use one of their landing page templates.

Use a ClickWrap method

The simpler way is to use what is called the ‘clickwrap’ method where you make the consent statement part of the clicking the Submit button process.

This is called ‘implied agreement’ because, simply by clicking the submit button, the user agrees to receive information from you.

Note: you have to tell the user what type of information they will receive from you in order to comply with GDPR on your squeeze page

This is a summation of the legal argument from the people at PageFair:

If a purpose is sufficiently specific and clear, individuals will know what to expect: the way data are processed will be predictable.’ The objective is to prevent ‘unanticipated use of personal data by the controller or by third parties and in loss of data subject control [of these personal data]

Basically, what you ask people to sign up for has to be specific, transparent, and predictable. People have to know what they’re signing up for — and sign up anyway.

Someone might not expect, for example, if they sign up for a free PDF to start getting daily emails and promotions from you.

Now the legal eagles amongst you might say this is skating on thin ice, and I’d agree with them.

But, consider this…

…the main thrust of GDPR is:

a) to protect the individual’s rights to the use of their personal data

b) to enable them to withdraw those rights at any time

c) to enable them to delete personal data you may hold about them at any time

If all you’re doing, on a squeeze page or landing page, is collecting someone’s email address (and, perhaps, their name) then you make it simple for them to withdraw their consent and delete personal data by allowing them to unsubscribe at the bottom of every email message you send.

This is what Aweber, who are sticklers for email compliance, have to say about this:

Another rumor floating around is that you need to add checkboxes to your signup forms in order to be GDPR compliant. Some are even calling these “GDPR-friendly signup forms.”

This is false. Checkboxes are not required, and are completely optional.

Nowhere in the GDPR does it state that you need to add checkboxes to your signup forms.

What it does say, however, is that you need to clearly communicate how you will be processing subscribers’ personal data, whether using a descriptive sentence or two, or using a checkbox, if you so choose.

Remember: you’re not a big company collecting personal data which may or may not be passed on to marketing departments or third parties to use. You’re just collecting an email address to send out useful information.

So, as long as you tell the person who is signing up what they can expect from you, there is implied consent when they hit the submit button. So here’s what I’m putting on my opt-in pages and pop-up forms:

Yes, I want to receive Peter’s incredible free resources, offers and training messages

And if you want to make doubly sure you have their consent, here’s what to do…

Single or Double Opt-in

One way to ensure that you have people’s consent to receive marketing messages from you is to enable double opt-in for subscribers.

When they opt-in to your list the first email they will receive in the Inbox is a message requesting confirmation that they want to receive information from you.

Here’s a sample from Aweber:

This is the standard Aweber text. However, it doesn’t give more explicit information about what the new subscriber is about to receive.

Here’s a more informative confirmation as suggested by YourWriterPlatform:

You’ll see that Kimberley is much more explicit about what the subscriber is going to receive. You don’t have to do this but it may help if someone ever challenges the consent they have given for you to send them information in your messages.

If you want to play safe, double opt-in is the way to do it.

How about single opt-in?

For the moment I’m sticking with single opt-in.

Why?

Because I’ve found that, with double opt-in, a lot of gmail users (and there are a LOT of gmail addresses used for opt-ins) don’t receive the confirmation email because it lands under their Promotions tab and they may not see it.

So, I’m keeping to single opt-in and skating the legal thin ice by covering myself with the implied consent on the squeeze page coupled to the stats that I have about my subscribers.

Both Aweber and GetResponse are fully GDPR compliant in the way they handle subscribers data, meaning that you can easily see the date a subscriber signed up and the form they used. This enables you to confirm that a subscriber did, indeed, consent to receiving your emails should there be any disagreement.

In your email messages

I strongly suggest that you use similar wording to mine in a footer in all your email messages.

Here’s mine and feel free to copy it and reword it for your own needs:

Reminder: This is NOT unsolicited mail

You are getting messages from me because you requested information about one of my educational videos or training products. As always with non-spam newsletters, you are free to unsubscribe at any time and you and your personal data will be removed from this list. There is a link to use at the bottom of this e-mail.

That would be a shame as you will no longer get free updates, tips and news from me if you decide to leave. And, as a subscriber, you can always reply to this email (yes, I’m a real person) whenever you need help.

I also include links, above this, to my Facebook page, Skype address and Blog page – the latter is especially useful as it contains my Privacy Policy and I tell people that, like this:

Add me on Facebook: https://facebook.com/peterjcomeau

Contact me on Skype: petercomeau

Website and Privacy Policy: https://petercomeau.com

By adding these to the footer of all your emails in your autoresponder (and I suggest you set up a Template to automate this) you are covering yourself against Spam and GDPR complaints with every message you send.