Starting an online business sounds like an intriguing idea, even if it seems like a mysterious undertaking for most. But is it something that the average person would actually be wise to consider doing, or is it just for the geeks and superpreneurs among us?
It may surprise you to discover that starting an online business is relatively easy for the ordinary person, and for some very sound reasons.
Firstly, in terms of economics the ‘world of work’ is undergoing dramatic and irreversible changes these days.
Up until a generation ago, although technology might replace an individual human job (such as a switchboard operator), it also enabled a firm to scale up and grow, resulting in an increased need for employees overall. In other words, technological advances increased the productivity of the workers, but it did not eliminate whole sectors of the workforce.
Today, however, things have changed.
Automation has truly made many traditional occupations entirely redundant, and sometimes retraining for new work opportunities is impossible. Higher education is also changing towards an online delivery model in place of face-to-face teaching. In view of these trends, starting an online business is a smart way to hedge against future corporate downsizing and lay-offs.
Another obvious benefit of starting an internet business is to cash in on the swing towards online shopping, and away from traditional consumer purchasing behavior. And of course it’s not just about shopping – so much of people’s lives and communication relies on the internet that, as a marketer, getting online means getting in front of your audience in the most effective way possible.
As an entrepreneur, the decision to shape your business using an online platform is one that will minimise the usual risks of starting up. For example, the capital needed to get to operational stage with an online business can be as little as about $200, compared to the huge conventional costs of retail shopfitting, signage, purchasing inventory, leasing and other brick-and-mortar expenditure.
A ‘virtual’ business can be almost free of overheads, as well as avoiding many of the other structural limitations that go with physical stores. You can literally run your online business from anywhere in the world, using a laptop and internet connection.
Running an online business is a flexible sideline that almost anyone can learn to do.
Successful online businesses have generated liberating levels of income for people of every age bracket, background and academic achievement, and can be begun while still working or studying fulltime.
In light of today’s social and commercial trends, and in order to generate your dream lifestyle in the future, starting an online business is your quickest route to financial freedom.
Find out the right way to start your own online business, today, by having a chat with me about the opportunities open to you right now…
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